Seattle DUI Attorney And Finding The Right Keywords For You

If you are a service based professional who used to rely on the yellow pages for much of your business, you have probably recently had a rude awakening. Not many people are using the yellow pages any more. They have become a dinosaur. And your business is probably suffering because of it.

People are now looking to the Internet to find help to solve their problems. And that means that you have to now learn how to use the Internet to get as much business as you originally received from the yellow pages. And you have no idea how to do it.

The great thing about Google and the Internet is that it although it is computer based, it isn’t rocket science. The bad thing about it is that unless you know what you are doing you can waste a lot of time doing things that in the end aren’t really going to help (they won’t hurt necessarily, they just won’t help). So we’re going to help, using the example of a Seattle DUI lawyer.

The first lesson to learn is that Google works a lot like the yellow pages, so it’s important to think as if you are listing yourself in the yellow pages. What I mean is, on the Internet, like the yellow pages, customers are looking for what you do, not who you are. Google people call this keywords.

In our example, we have Michelson Law Firm, a group of Seattle DUI lawyers. People originally found them by looking in the section called attorney, then the subsection called criminal lawyer, then the subsection DUI lawyer. Google works in much the same way.

For your customers to find you, you need to determine what people will be typing into Google when they are looking for you (i.e. what keywords they’ll use). If you are a member of the law firm, you’ll probably quickly come up with a list like Seattle DUI lawyer, DUI lawyer in Seattle, Seattle DUI lawyers, etc. Get the picture? Good.

In the end you’ll probably get people to help you with this. Make sure they are working hard to get you to the top of Google for your keywords, not for your law firm name. You want people to find you for Seattle DUI lawyers, not your law firm name.

Getting your Seattle DUI lawyer keyword to the top is possible. All it takes is focus, smarts, and the right Seattle DUI defense lawyer keywords.