Why Does An SEO Company Cost So Much?

Over the years I’ve been asked many times over, “why is it that SEO Companies charge so much for their services?”. Truth be told I think if I had a hundred dollars every time I’ve been asked this question I’d probably be making more money (at least in net profit) than an SEO Company. If you shop around the internet, pricing out for SEO marketing services can be a bit confusing as prices tend to have a rather wide disparity. For instance, you might find one company charging $1,500 per month while another charges only $650 per month. Then there are those who claim to charge much less at under $400.

The sad fact is you get what you pay for here. The reasoning behind the high fees for these service stems from the fact that an honest and above board SEO specialist is going to have to put in a tremendous amount of labor hours if he’s going to really help your site move up the ranks in the search engines. Everything that you will need to be done from website page edits to link building is done mostly by hand and can be an extremely time consuming process for the person or company that’s doing it for you. Anyone who’s ever tried link building on their own can attest to this, and it stands to reason why so many good seo experts will charge an average of $800-$1,000 per month and even much more depending upon certain details such as time constraints which you may require and also how competitive your key phrases might be as well.

If they spend only 10 hours per week working with your website how much do you think they should charge? At only $10 per hour that’s still $400 per month not counting any additional expenses you might incur such as any link “buying” you might want them to do for you, or Pay Per Click campaign management which is yet another aspect of SEO marketing services. Now if you throw in an employee or two you can easily see how even a very tiny company can be forced to charge at least double this price if not more. This is all taking into consideration that you’re dealing with a reputable person or company who’s doing the work for you. Finding someone who is both honest AND good at what they do is a challenge in itself which I will save for another article on another day for now.

Since the amount of time and labor being spent on your project each week (or each month) is such a major factor in determining your short term costs it stands to reason that you should probably be wanting to discuss this factor with your chosen SEO company or specialist. When looking around for a new service take notice if they are willing and open to discuss the matter with you or not. Asking for monthly updates that clearly show their progress and time spent is also a smart idea. You can’t expect too much progress in too short a time period as these things take time but you should still be updated and have the information provided to you nonetheless.

Obviously an SEO expert who can achieve your goals has a perfect right to expect to be well compensated for his services and certainly deserves it as long as he can deliver on your expectations. Seeing prices of $800-$1200 per month should be seen as perfectly reasonable as long as the cost doesn’t outweigh the benefit, which of course depends upon just how much your sales might increase for being on the first page of Google for a particular key phrase. But it’s not an SEO’s job to predict your return on investment. His real job is to get you improved search engine rankings and more traffic to your site. These are all factors that need to be considered between you and your SEO service and the most important point to remember here is that you should be looking for someone who is willing to take the time to openly discuss them with you.

Learn more about this trusted SEO Company. Stop by The Web Manager where you can find out all about SEO Marketing and what it can do for you.